Copywriting
After four decades in communication I have also crafted the skill of copywriting. As well as a travel writer I love the alchemy of blending the core message, with passionate storytelling and the right tone of voice to deliver powerful copy and content that really inspires and drives action.
brand language | websites | PR | advertising newsletters | blogs
corporate literature | social media
BRIEF
To create a campaign to target UHNWI to invest in this stunning fractional ownership and lifestyle club that offers owners/members a range of exquisite properties around the world and a strong invesment opportunity.
CONTENT
Newsletter
BRIEF
To create a wellbeing brand and corporate identity for a new wellness retreat in Kythera Greece. Aimed at the higher end traveller interested to escape the fast land and reconnect with nature and their own inner voice.
CONTENT
Name and Brand Identity
BRIEF
Legacy planning to help reposition KLM Retail as the perfect 'end to end' boutique retail property experts in London but also across UK and Internationally. Complete 360 rebrand including name and full marketing suite.
CONTENT
PR
Event
BRIEF
Phoenix was briefed to raise the profile of Jaynes Luxury Rental portfolio in Muskoka, Ontario Canada. Our target market were discerning travellers from the UK, Europe, USA and GCC region.
CONTENT
Press Trip
PR
Podcasts
BRIEF
To challenge the perception of assisted living and care homes and launch two new sites that offer a five star hotel-like offering with lifestyle and concierge services as well as care.
CONTENT
Corporate Identity
Brand Language
PR
BRIEF
We worked with this client for six months promoting the little known Caribbean island of St Croix, before we advised that they create and launch a new collection of unique and more exclusive properties on the island.
CONTENT
Podcasts
