Copywriting
After four decades in communication I have also crafted the skill of copywriting. As well as a travel writer I love the alchemy of blending the core message, with passionate storytelling and the right tone of voice to deliver powerful copy and content that really inspires and drives action.
brand language | websites | advertising newsletters | blogs
corporate literature | social media
BRIEF
To create a campaign to target UHNWI to invest in this stunning fractional ownership and lifestyle club that offers owners/members a range of exquisite properties around the world and a strong invesment opportunity.
CONTENT
Newsletter
BRIEF
To create a wellbeing brand and corporate identity for a new wellness retreat in Kythera Greece. Aimed at the higher end traveller interested to escape the fast land and reconnect with nature and their own inner voice.
CONTENT
Name and Brand Identity
BRIEF
Legacy planning to help reposition KLM Retail as the perfect 'end to end' boutique retail property experts in London but also across UK and Internationally. Complete 360 rebrand including name and full marketing suite.
CONTENT
PR
Event
BRIEF
To challenge the perception of assisted living and care homes and launch two new sites that offer a five star hotel-like offering with lifetsyle and concierge services as well as care.
CONTENT
Corporate Identity
Brand Language
PR
BRIEF
To raise the brand profile of Hunters in 3 regional areas during the post pandemic exodus out of London to more market town locations. To build a strong reputation for both sellers and buyers to choose Hunters as their trusted agent.
CONTENT
Social Media: Facebook
Leaflets
Sponsorship with Local Radio
