The Team
Sarah Morgan
Sarah has operated as a brand architect and communications consultant for over four decades in the travel sector working with both iconic brands and start-ups ranging from hotels, tourist boards, destination resorts, airlines, cruise companies to tour operators, travel agents and vacation rental property companies.
Her extraordinary pedigree includes pioneering the first ever 360 degree integrated marketing agency specifically geared to support the travel industry to optimise its marketing budget and messages across all media platforms.
Within luxury travel she has advised The Savoy Group, Orient Express Group, Marriott International, The Hideaways Club. Sovereign Holidays, Cunard, Abercrombie and Kent, Trafalgar Holidays as well as launching a collection of boutique hotels and resorts including the game changing famous Quinta do Largo. She also operates as the preferred PR partner to the ultra luxury Sirreti brand and its members.
Sarah is also the Global Travel Editor and travel writer for a luxury lifestyle magazine The Review Magazine where she travels the world in search of the sublime and extraordinary to satisfy the magazines UHNWI audience.
This unique dual perspective of being both a luxury travel marketer and luxury travel writer gives Sarah an incredible insight and skill set to create breakthrough PR to raise brand profile by achieving impactful editorial coverage and partnerships to drive awareness, interest and bookings.
Katie King
Katie brings over 17 years of international communications experience, having led the marketing teams for world-renowned brands, including Jumeirah Hotels & Resorts, the Burj Al Arab, Rixos and One&Only Resorts and in 2018, spearheaded the global launch of the iconic Queen Elizabeth 2 Hotel in Dubai.
Over the last five years ago, she has worked with more than 75 luxury hospitality and travel brands including Shangri-La, The Shard London, LEVEN Manchester, Oxwich Bay Hotel Swansea and Kamalaya Koh Samui Wellness Sanctuary in Thailand.
In addition to her PR skills Katie is also a highly skilled content creator and social media specialist ensuing that our clients can amplify their messages and storytelling across all platforms.
Katie is also passionate about shaping the next generation of marketing professionals, lecturing in PR and marketing at university level.
Laura Marfel-Williams
Laura draws on over 20 years of PR and communications experience specialising in travel and tourism . She has worked both in-house and in-agency before becoming freelance in 2018 and has worked with a range of clients in the UK and internationally spanning hotel groups, destination tourist boards and DMOs, high-end holiday rentals, visitor attractions and more.
She works primarily with clients targeting affluent audiences including luxury destinations and premium accommodation including five star hotels and high-end villas and private residences.
Her network of media contacts includes travel and lifestyle editors at glossy mags, national and regional newspapers, features teams at consumer magazines, news editors at travel trade publications, broadcast production companies and a host of freelance travel writers and influencers.
Laura is well-versed in press trip and media event management having hosted in the Caribbean, Italy, Croatia, Morocco, Canada and various locations around the UK.
